Preparing for Pitch Day

Nov 10 2015


Jonathan Ponciano, Morgan Trachtman and Lauren Merlini’s final logo design and name for their product.

As the end approaches, Jonathan Ponciano, Morgan Trachtman and I have been preparing for Pitch Day.

Our product is a book that combines news and your personal memories in a tangible keepsake. The book allows you to discover the hidden stories in your past while reminiscing about the special moments of your life. We focused Flashbulb on graduations, though our book can extend to other markets such as weddings, newborn babies and anniversaries.

The first thing we tackled this week was choosing a name and designing the logo. We had a brainstorm session for name ideas. We went back and forth between Flashback to Newstalgia, but we weren’t happy yet. Then we started researching different psychological terms that related to memory. We found the term flashbulb memories.

A flashbulb memory is a detailed and vivid memory of a sentimental event that is stored on one occasion and retained for a lifetime, and it was exactly what our book would do. We decided to name our product Flashbulb.

The past week we have been gathering all of the data we have researched throughout the semester to craft a pitch. After pitching last Friday, we realized our first draft didn’t do our product justice. We then decided to start from scratch.

We learned that the pitch isn’t the time to list all of the numbers and data. It’s a time to emphasize the desirability and make your audience want the product. We decided to hook our audience with the emotional appeal of our book and show them how it could solve problems that they may have. Our pitch begins by discussing how our book will capture your memories.

For example, we want students to remember how campus felt the day Dean Smith died. We want to capture the excitement when Giovani Barnard scored the game winning touchdown with only seconds left against N.C. State.

Flashbulb captures these moments, and our pitch needs to connect with our audience emotionally.

After the hook, we discuss a few logistics of our product: marketing strategies, costs, the features of the book and more.

Then we decided to transition to focus on parents because that is who our market is. We discuss how Flashbulb makes gift giving simple. It takes the burden of finding a meaningful gift at a reasonable price.

We end our pitch restating the significance of Flashbulb and our tagline: discover your hidden story.

This week’s pitch is a huge improvement from last week’s pitch, but I still think we have some more work to do. As Pitch Day gets closer, our nerves are increasing, but we are excited to see what the invited guests think of Flashbulb.


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