What it’s like to pitch to a live audience

Nov 19 2014

For the past several weeks, my team and I have been tweaking and editing our final pitch to present our product, TourSync. After numerous practice rounds of pitching to both people and walls, I felt confident that our pitch was the best it could be going into Friday afternoon.

The morning of Pitch Day, questions ran throughout my head. Would I forget what I have to say? What questions were people going to ask? Would the audience see the need for our product?

As the morning continued, I practiced the pitch on the way to class, while waiting for my bagel at Alpine and next to my teammate while sitting in the Lab. I wasn’t sure what to expect since it was my first pitch. No matter how many past pitches I watched, I knew that TourSync would be different, just as it is for every product that is pitched from the Lab. TourSync, a smartphone application that uses sound wave technology to provide users with content about exhibits in museums, has never been introduced before. I was worried about whether the audience would be receptive to our idea.

As Pitch Day began, it all became a reality for me. Venture capitalists, media corporates and students walked through the door to hear what we had come up with throughout the semester. When John Clark, the director of the Lab, began to introduce Pitch Day, my nerves went away.

My team and I had gathered ample research on our product. We conducted user testing with a prototype of TourSync and spoke to prominent museums that gave us confidence in our product.

As John spoke about the work the students had done over the semester, I came to the conclusion that we had prepared for the pitch. It was appropriate to come to this realization then because TourSync was the first group to go.

After our pitch came the Q&A session. We received questions we had pretty much expected, such as what other applications can the technology be used for and where were our costs coming from.

As I walked back to my seat and watched the other presentations, I realized how far we had come throughout the semester. From throwing ideas on a wall to pitching a product for an influential audience, there is so much that can be done over the course of just a few weeks. The Lab has encouraged me to keep asking questions that have improved our product. While my time in the Lab for the semester is almost over, I know it will continue to push students to get from the wall to the pitch.


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